CHICAGO–For vacuum cleaner manufacturers, next week’s NHMA Show will rank second in importance to the Spring ’86 Show. Many are holding introductions until Spring, when the timing will be attuned to retailer’s buying cycles.
One major introduction in the vac market, however, will take place next week. Eureka’s Express, a two-SKU line of high-end canisters will be unveiled at McCormick Place Booth 4547. (See related story, page 1).
Cosmo Communications Corp. will introduce a 110-watt hand vac, which is a step-up model to its original rechargeable model. It features three power levels. This compact unit, with a suggested retail price of $24.99, comes in four-color gift box packaging.
Also being introduced by Cosmo will be a rechargeable vac/light combination in a wall holder. The unit, with a suggested retail price of $19.99, changes from vac to light by twisting off the nozzle.
Douglas Products is highlighting its ReadiVac 3.6 rechargeable model 6730, which comes with dusting brush and crevice cleaner for $29.99.
A bonus rebate program for all Douglas rechargeable hand vacs takes the $5 rebate one step further for November and December, allowing customers to take an additional $3 rebate.
Bionaire Corp. announced plans in September for introduction next week of three canisters and two electric brooms. The company will hold introduction of these SKUs for next Spring’s Show, however, but will introduce an upright here next week. Features of this unit were not available at presstime.
Royal will be introducing its Series 500 hand vac geared for the automotive and hardware markets. “This line is similar to the Dirt Devil but is black, has a longer cord and a more compact filter bag for ease of mobility in the workshop or automobile,” said Coleman Caldwell, marketing manager. With a crevice tool and 3-foot extension hose, suggested retail is $59.95. Series 500 is packaged in new 4-color lithograph packaging.
Singer will be emphasizing its self-propelled upright vacuum model SST-1400. Features include a 6.5 amp motor, twin-turbo inductions, 2 speeds, dual headlight, automatic height control, motor overload protection, beater brush, full edge cleaner, full furniture bumper, and 25-foot power cord. The model has top load, 17-quart bag capacity and weighs less than 16 pounds. Packaged in a 4-color litho carton, the suggested retail price is $299.99.
Shop-Vac Corp. will emphasize its Mighty Mini compact portable vacuum cleaner, and an extension to that line. According to Tom Guise, director of marketing, this second SKU will feature a 1.5 horsepower motor, variable air power control, a round brush and curved wand. This unit is gray with black highlights. Guise said the unit “was designed to help hardware retailers compete with discounters.”
“We will be introducing a real milestone for our company as well as for the industry,” stated Ken Stern, vp/national sales for Metropolitan Vacuum Cleaner Co. The Metro Turbo-2000 upright cleaning system features 3 foot-controlled positions for cleaning under furniture, automatic cord rewind, externally mounted suction hose for attachments, full dust bag indicator, retractable brush for cleaning floors and a 3-position carpet height adjustment. Suggested retail on Model T-2000 is $199.95. Attachments are available as Model K-7 for $29.95.
Miele Appliances, Inc., a German firm which began distribution in the United States 18 months ago, will be showing its line of four canisters at its first Housewares Show. Buyers can see canister models S234i and S230i at McCormick Place West 3263.
Both units feature a 1000-watt motor, electronic suction regulator, built-in tool caddy, double-layer dustbag, and floor attachment. Suggested retail prices for the 19-pound compact units range from $250 to $500.
The Regina Co. is introducing a cordless Electrikbroom. This unit features nickel cadmium batteries, double filtration system, roller glide nozzle, and four-color preprint packaging.
Regina is also featuring the Ultra-power STeemer, a step-up version of its Steemer introduced last year. With a suggested retail of $89.99, this unit features a three speed motor, a CarpetPrep Caddy, and a nap restoring nozzle.
The Hoover Company is highlighting its new Brush-Vac, a hand-held vacuum cleaner that features an agitator. The Brush-Vac has a 2-amp motor, 5-inch wide nozzle and an 18-foot power cord.
Norelco will be featuring two rechargeable hand vacs. Model HV-850 Norelco Quick Broom operates on two ni-cad batteries, providing enough suction for a four-minute running period. Debris is emptied by pressing a trigger. It has a wall mountable recharging base and hidden cord wrap. Suggested retail price is $27.95.
Model HV-1018 Norelco Clean-up Machine 2 combines a rechargeable hand vac with a spotlight. The unit provides 12 minutes of vacuum suction or 1-1/2 hours of spotlight output.
Black & Decker is adding high-energy batter cells and contemporary graphics to its Dustbuster and Dustbuster Plus cordless vacs. The units have approximately 30% better performance for improved suction and longer run times.
The improved Dustbuster Plus, Black & Decker’s most powerful cordless vac, has five, high energy nickel-cadmium batteries for more sustained suction and run times on a single charge. It also has a 25 percent larger dirt bowl for less frequent emptying, and features high impact adobe colored plastic housing. Approximate retail price will be $49.98 for the Dustbuster Plus and $39.98 for the Dustbuster.
Sharp Electronics Corporation will be exhibiting its canister line for the first time at a Housewares Show. At McCormick Place West Booth 949, buyers will see the company’s low-noise SKUs. “Our EC-6310, EC-7310 and EC-7410 models weigh under 11.5 pounds because of the durable yet lightweight plastic housing,” noted Perry Clay, appliance division general manager.
The new nozzle design known as Turbo-Power is found in the EC-7310 and EC-7410 models. The EC-6310 is a straight suction unit with a different head design. All three models have a cartridge filter replacing the conventional paper dust bag.
Genie Home Products, Inc. will be featuring its Jet Vac line of wet/dry systems made up of three series: the shop and home C series, the shop P series and the heavy duty shop vacuum PHD series.
All units have washable, reusable filters that do not need to be changed between wet and dry vacuum. An automatic shut-off valve prevents overflow. The C series is available in 6, 8 and 10-gallon sizes and the P series and PHD series in 6 and 10-gallon models.
New To Market
Hamilton Beach/Moulinex is a newcomer to the vac market. It will introduce a Moulinex stick vac. Product information had not been finalized at presstime.
Hoky will be exhibiting carpet sweepers introduced at last Spring’s show and is gearing up production for introductions of a new line for the Spring ’86 show.
Schawbel Corp. will be test-marketing two high-end Rowenta canister vacs, but not in time for introduction at next week’s Show.